Fargo Flag design

Fargo-Flag_Shane-Reetz
This is my design for The Arts Partnership’s Fargo Flag contest. The top 15 designs will be which will be presented to the City Commission for possible adoption as our official city flag. Voting is open until Sept 23rd at 5pm.

Having a city flag is important for several reasons, but most importantly a well-designed flag can become a graphic that unites us as a community. My design was inspired by our agriculture (wheat symbol), tech-industry (the wheat symbol has bold, modern lines), and cold winters (blue for the glacier that once covered Fargo, and lighter blue for the snow and ice every winter).

This contest was inspired by Roman Mars’ talk: “Why city flags may be the worst-designed thing you’ve never noticed.” Hilariously, my hometown of Bismarck makes an appearance in his talk as one of the worst examples of flag design. One of Roman’s most interesting points is that the basic guidelines of flag design apply to almost any kind of design. Those guidelines, as defined by the North American Vexillological Association, are:

1. Keep it Simple The flag should be so simple that a child can draw it from memory.
2. Use Meaningful Symbolism The flag’s images, colors, or patterns should relate to what it symbolizes.
3. Use 2-3 Basic Colors Limit the number of colors on the flag to three, which contrast well and come from the standard color set.
4. No Lettering or Seals Never use writing of any kind or an organization’s seal.
5. Be Distinctive or Be Related Avoid duplicating other flags, but use similarities to show connections.

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